株式会社極東書店トップ > 商品一覧 > Who's in Charge? : Management Strategy in the Internet Age.
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解説
This text seeks to provide a system for making Internet projects a success. It is a non-technical book on planning an Internet or Intranet project and is aims at for business owners, managers, and entrepreneurs. It approaches the development of an Internet presence as a technological initiative within a business plan. The authors show how to: develop a strategy for your electronic presence; determine what properties you have; price your product or service; provide customer service and support; and implement a continuous enhancement cycle for your site.