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Who's in Charge?

Who's in Charge? : Management Strategy in the Internet Age.

・ISBN 978-0-471-64275-6 paper

お気に入り
著者・編者de Stricker, Ulla / Dengler, S.,
出版社(Wiley, US)
出版年月1998
ページ数320 pp.
言語ENG
ニュース番号<447-424>

解説

This text seeks to provide a system for making Internet projects a success. It is a non-technical book on planning an Internet or Intranet project and is aims at for business owners, managers, and entrepreneurs. It approaches the development of an Internet presence as a technological initiative within a business plan. The authors show how to: develop a strategy for your electronic presence; determine what properties you have; price your product or service; provide customer service and support; and implement a continuous enhancement cycle for your site.