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This work presents a strategic approach to international management on the market today. Cullen uses that perspective as a unifying theme throughout the text to explore the global economy and the impact of managerial decisions. Comparative management issues are examined to illustrate the strengths and weaknesses of competitors and how best to adapt organizational practices. A chapter is dedicated to the opportunities and downfalls for small businesses to become multinational companies. The text provides comprehensive coverage of the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultrual communication, international human resource management, and ethics.