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International Satellite Broadcasting in South Asia : Political, Economic and Cultural Implications.
・ISBN 978-0-7618-1201-2 cloth US$ 123.00
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・ISBN 978-0-7618-1202-9 paper US$ 83.99
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| 著者・編者 | Melkote, Srinivas R. / Shields, P. / Agrawal, B. C. (eds.), |
|---|---|
| 出版社 | (U. Pr. of America, US) |
| 出版年月 | 1998 |
| ページ数 | 342 pp. |
| 言語 | ENG |
| ニュース番号 | ＜447-1264＞ |
解説
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.