商品詳細

Experts estimate that Web-based shopping revenues will jump to $4.5 billion by the year 2000. Figures like this indicate that more and more companies have adopted electronic commerce to sell their products online, reaching millions of consumers via the Internet. This text details the methods and means that companies as diverse as Cisco, AT&T and Broadvision are using to post sales electronically and tap into a marketplace with the potential for growth. Maddox describes how companies, both large and small, are taking their Web sites to the next level, moving from merely promoting products online to actually selling them. The text addresses specific questions and business issues related to commerce. It answers questions for managers like how to charge for content, set transaction prices, negotiate fee-sharing with partners, and use online sales to boost the company's bottom line.