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This text gives practical advice on how organizations delivering a service to the public can meet the needs of different groups of people. Using examples from the private, public and voluntary sectors, Rohan Collier explains how to develop and implement equalities policies which effect real change. She argues that to be successful, an organization must know and address the different needs and interests of its customers or clients; and the only way to fully understand the needs of a diverse public is to take account of equalities issues.