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Name: Consumer Behavior and Managerial Decision Making.
Author: Kardes, Frank R.
ISBN: 978-0-321-00199-3

Consumer Behavior and Managerial Decision Making. 消費者行動と経営上の意志決定

・ISBN 978-0-321-00199-3 cloth

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著者・編者	Kardes, Frank R.,
出版社	(Addison-Wesley, US)
出版年月	1998
ページ数	505 pp.
言語	ENG
ニュース番号	＜446-564＞

解説

For courses in Consumer Behavior.

Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections. The text not only discusses the principles and scientific research of consumer behavior but demonstrates how companies and organizations use them every day.