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Name: International Business : A Managerial Perspective. 2nd ed.
Author: Griffin, Ricky W. / Pustay, M. W.
ISBN: 978-0-201-85767-2

International Business : A Managerial Perspective. 2nd ed.

・ISBN 978-0-201-85767-2 cloth

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著者・編者	Griffin, Ricky W. / Pustay, M. W.,
出版社	(Addison-Wesley, US)
出版年月	1999
ページ数	808 pp.
言語	ENG
ニュース番号	＜446-541＞

解説

This text presents a managerial approach to international business with an emphasis on skills development. This second edition includes a chapter on global marketplaces and business centres, with a focus on cultural and economic geography affecting international trade and investment. Pedagogical features include chapter vignettes, cases, summaries, review questions and Internet-based exercises. Over 1000 real company examples are used.