株式会社極東書店トップ ＞ 商品一覧 ＞ Dream Ticket : Corporate Strategy with Intellectual Capital.
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解説
More and more companies are coming to realize that they possess intangible assets in terms of staff, knowledge and information. For example, a company such as FedEx has value in the quality of service they offer. Yet how is such quality actually measured? A company such as Netscape is also difficult to value in the traditional way. There are invisible values within organizations and this series examines those assets and shows how to make them work. The book focuses specifically on using these assets in a strategic way and building a future for the company with the intellectual capital it has.