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The Economics of Marketing. M.カッソン他編 マーケティングの経済学
・ISBN 978-1-85898-795-8 hard GB£ 361.00
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お気に入り
★★★
| 著者・編者 | Carter, Martin / Casson, M. / Suneja, V. (eds.), |
|---|---|
| シリーズ | The International Library of Critical Writings in Economics |
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 1998 |
| ページ数 | 735 pp. |
| 言語 | ENG |
| ニュース番号 | ＜446-135 446-561＞ |
解説
The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.
Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition.
This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.