商品詳細

Strategic Thinking for Smaller Businesses and Divisions effectively packages - for the first time - real-world business strategy for small- to medium-sized firms and divisions within larger companies. The book applies the principles of strategy to smaller businesses with systematic strategic analysis and shows how to bring order to the chaos of a small company. In offering guidance on developing and implementing a workable business plan, the book demonstrates how to maximize performance in the long run. Entrepreneurs and executives - as well as undergraduates and MBAs in Entrepreneurship and Small Business Management courses - will benefit from the author's clear, direct explanations of strategic thinking. Theory coupled with applications provides a thorough, step-by-step grounding in the practical aspects of strategic management.