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Name: Competitive Strategies for Service Organisations.
Author: Botten, Neil / McManus, J.
ISBN: 978-0-333-71680-9

Competitive Strategies for Service Organisations. サービス組織のための競争戦略

・ISBN 978-0-333-71680-9 hard

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・ISBN 978-0-333-71681-6 paper

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著者・編者	Botten, Neil / McManus, J.,
出版社	(Macmillan, UK)
出版年月	1999
ページ数	327 pp.
言語	ENG
ニュース番号	＜445-467＞

解説

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.