商品詳細

In an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, "The Harvard Business Review Paperback" series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. The works collected in "Harvard Business Review on Measuring Corporate Performance" - including the three groundbreaking articles on the balanced scorecard by Kaplan and Norton - offer managers practical guidance for measuring their intangible assets (customer relationships, internal business processes, and employee learning) and aligning corporate strategy accordingly.