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Strategic Synergy. 2nd ed.

Strategic Synergy. 2nd ed. 戦略的シナジー 第2版

・ISBN 978-1-86152-222-1 paper

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著者・編者Campbell, Andrew / Luchs, K. S.,
出版社(International Thomson Business Pr., UK)
出版年月1998
ページ数340 pp.
言語ENG
ニュース番号<444-361>

解説

This is the second edition of a collection of readings on synergy. Fully updated with readings, an introduction, and editorial comment throughout, the book assembles the writings of the management thinkers on corporate strategy, including Ansoff, Moss Kanter and Porter. It presents their views on how companies create synergy through building and sharing capabilities.