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Name: Media Research Techniques. 2nd ed.
Author: Berger, Arthur Asa
ISBN: 978-0-7619-1536-2

Media Research Techniques. 2nd ed.

・ISBN 978-0-7619-1536-2 cloth GB£ 174.00

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・ISBN 978-0-7619-1537-9 paper GB£ 125.00

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電子版あり大学・学術機関向け電子ブック（eBook）ISBN 978-1-4522-4316-0

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著者・編者	Berger, Arthur Asa,
出版社	(Sage, US)
出版年月	1998
ページ数	176 pp.
言語	ENG
ニュース番号	＜444-1279＞

解説

The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques.

Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas:

Experimentation
Historical Research
Comparative Research
Participant Observation

This handy guide can be used in conjunction with texts on research methodology, or it can stand alone and be used in courses dealing with such topics as media, popular arts, and American culture and society. Practical and concise, Media Research Techniques, Second Edition is an essential tool for everyone in communication, journalism, written communication, methodology/research/gaming, and cultural studies.