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Media moguls such as Rupert Murdoch and Bill Gates and corporate conglomerates such as Time-Warner and Disney are increasingly dominating the world of media - from TV to radio, to newspapers and books, movies and even the Internet. This text suggests that because only a handful of organizations control the media, the population suffers both as media consumers and citizens. Censorship creeps in not from government, but from the protection of conglomerate interest. The text looks at the ominous impact of this control of the mass media, and suggests ways to hold big corporate media responsible for not only increasing diversity but also presenting society with fair and unbiased information.