商品詳細

The Second Edition of the bestselling Media Analysis Techniques provides concise explanations of four perspectives to media analysis - semiological, Marxist, psychoanalytical and sociological - and then demonstrates how these various analyses might be applied to the various popular media such as literature, advertisements and political propaganda.

While retaining the classic coverage presented in the first edition, Berger has revised and expanded the volume to include a number of new features, including: a new chapter on advertising; enhanced discussions on methodology; a glossary of terms; a study guide to help students focus on important concepts; a number of learning games, exercises and activities; and new drawings and illustrations.