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Name: Foundations of International Marketing.
Author: Johnston, Steve / Beaton, H.
ISBN: 978-1-86152-164-4

Foundations of International Marketing.

・ISBN 978-1-86152-164-4 paper

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著者・編者	Johnston, Steve / Beaton, H.,
出版社	(International Thomson Business Pr., UK)
出版年月	1998
ページ数	320 pp.
言語	ENG
ニュース番号	＜443-429＞

解説

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.