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This text provides a strategic view of the future trends in marketing management so that students and practitioners can anticipate, as well as influence, the shape of things to come. The author: highlights major demographic, technological and socio-economic trends; looks at their impact on the field of marketing and the key managerial implications; challenges current and preconceived assumptions and stimulates creative thinking; uses a scenario-building approach to aid development of new ideas; and provides a focus for developing new ideas.