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Business in a Virtual World. Exploiting Information for Competitive Advantage. ヴァーチャル世界における企業－競争上の優位のために情報を利用する－
・ISBN 978-0-333-72121-6 hard EUR 49.99
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★★★
| 著者・編者 | Czerniawska, Fiona / Potter, Gavin, |
|---|---|
| 出版社 | (Macmillan, UK) |
| 出版年月 | 1998 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜443-350＞ |
解説
Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.