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As the religious right has increased in both power and visibility, there has been a commensurate growth in the prominence of Christian media. This collection provides a broad overview of the organizations, history and media influences of the Christian right. Striving for analysis rather than accusation, the contributors examine both symbolic structures and institutions. They lay out the interlocking themes found repeatedly in conservative religious ideology and provide a specific critique of the ways the Christian right has utilized the mass media. The book presents case studies of media that bridge conservative religion, culture and politics, and offers a detailed analysis of the role of media, in particular, advocacy campaigns, especially the attack on gay rights.