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Sports law has been growing rapidly and now has dedicated lawyers practising in Sports Law Departments within solicitors firms. This volume aims to answer quesions relating to this area. Administrative issues examined include the drafting and enforcing of regulatory codes and the disciplinary procedures of various sport governing organisations. Marketing and sponsorship covers the revenue generated by the commercial exploitation of sports clubs, sporting events and players. It, therefore, covers commercial contracts, IP, merchandising rights and sponsorship agreements. Lawyers in this field advise governing bodies, clubs, events organisers, sponsors and their marketing agents, and players on a range of matters including merchandising, endorsements, broadcasting rights and sponsorship. A section on player representation covers a broad base ranging from club transfers, endorsements and sponsorship, contracts through to employment advice, personal injury litigation and representation before disciplinary tribunals and the courts.