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Name: Global Marketing. A Market-Responsive Approach.
Author: Hollensen, Svend
ISBN: 978-0-13-261090-2

Global Marketing. A Market-Responsive Approach.

・ISBN 978-0-13-261090-2 paper

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著者・編者	Hollensen, Svend,
出版社	(Prentice Hall, UK)
出版年月	1998
ページ数	604 pp.
言語	ENG
ニュース番号	＜442-501＞

解説

A down-to-earth international / export marketing text, written specifically for the undergraduate market. Using the value chain as a starting point, the reader is introduced to the analytical frameworks suitable for the development and implementation of international marketing programmes. Instructor's Manual with CD-ROM (0-13-907429-5).