株式会社極東書店トップ ＞ 商品一覧 ＞ International Marketing. Strategy, Planning, Market Entry and Implementation. 2nd ed.
商品詳細
解説
This revised and updated text is intended for students and for marketers who want to maximize their impact overseas. It analyzes the tactical, operational and strategic issues, and provides case examples and regional analyses of individual world markets. Topics covered include: international market research; entering foreign markets; export methods and procedures; international product policy; and international advertising.