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Name: Analysis for Strategic Marketing.
Author: Rao, Vithala R. / Steckel, J. H.
ISBN: 978-0-321-00198-6

Analysis for Strategic Marketing. 戦略的マーケティングのための分析

・ISBN 978-0-321-00198-6 paper

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著者・編者	Rao, Vithala R. / Steckel, J. H.,
出版社	(Addison-Wesley, US)
出版年月	1998
ページ数	514 pp.
言語	ENG
ニュース番号	＜441-555＞

解説

Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.