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Name: Retailing Management. 3rd ed.
Author: Levy, Michael / Weitz, B. A.
ISBN: 978-0-07-115387-4

Retailing Management. 3rd ed.

・ISBN 978-0-07-115387-4 soft Int'l Ed.

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著者・編者	Levy, Michael / Weitz, B. A.,
出版社	(McGraw-Hill, SI)
出版年月	1998
ページ数	627 pp.
言語	ENG
ニュース番号	＜441-549＞

解説

Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.