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Name: Marketing Creating Value for Customers. 2nd ed.
Author: Churchill, Gilbert A. / Peter, J. P.
ISBN: 978-0-256-22877-9

Marketing Creating Value for Customers. 2nd ed.

・ISBN 978-0-256-22877-9 hard

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著者・編者	Churchill, Gilbert A. / Peter, J. P.,
出版社	(Irwin / McGraw-Hill, US)
出版年月	1998
言語	ENG
ニュース番号	＜441-545＞

解説

Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.