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Name: Understanding Marketing.
Author: Davies, Mark
ISBN: 978-0-13-490467-2

Understanding Marketing.

・ISBN 978-0-13-490467-2 paper

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著者・編者	Davies, Mark,
出版社	(Prentice Hall, US)
出版年月	1997
ページ数	304 pp.
言語	ENG
ニュース番号	＜441-542＞

解説

A user friendly approach to marketing for readers with little or no prior knowledge of the subject. The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).