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Name: Advertising and Promotion: An Integrated Marketing Communications Perspective. 4th ed.
Author: Belch, George E. / Belch, M. A.
ISBN: 978-0-256-21899-2

Advertising and Promotion: An Integrated Marketing Communications Perspective. 4th ed.

・ISBN 978-0-256-21899-2 hard

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著者・編者	Belch, George E. / Belch, M. A.,
出版社	(Irwin / McGraw-Hill, US)
出版年月	1998
ページ数	762 pp.
言語	ENG
ニュース番号	＜441-540＞