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商品詳細
Consumer Behaviour. A European Perspective. 消費者行動―欧州の視点
・ISBN 978-0-471-97513-7 paper US$ 96.95
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お気に入り
★★★
| 著者・編者 | Antonides, Gerrit / Van Raaij, W. F., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 1998 |
| ページ数 | 608 pp. |
| 言語 | ENG |
| ニュース番号 | ＜441-534＞ |
解説
Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:
* financial behaviour
* welfare, wellbeing and property
* families and household production
* consumption and the environment
* shopping behaviour.
The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products.
* financial behaviour
* welfare, wellbeing and property
* families and household production
* consumption and the environment
* shopping behaviour.
The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products.