株式会社極東書店トップ＞商品一覧＞ Strategic Management : Concepts and Cases. 10th ed.

商品詳細

Name: Strategic Management : Concepts and Cases. 10th ed.
Author: Thompson, Arthur A.
ISBN: 978-0-07-115577-9

Strategic Management : Concepts and Cases. 10th ed.

・ISBN 978-0-07-115577-9 soft

お気に入り ★★★

お問い合わせ

著者・編者	Thompson, Arthur A.,
出版社	(McGraw-Hill, SI)
出版年月	1997
言語	ENG
ニュース番号	＜441-481＞

解説

This is a resource-based view of the firm, incorporating 17 case studies which reflect this emphasis. Case studies new to this edition cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies, and there is a guide to case analysis showing students how to approach case analysis. Also new to this edition is coverage of co-operative strategies, collaborative alliances and competing in "high velocity" market environments. The book includes company website addresses, with details on how to use the Internet and various online services.