商品詳細

"International Management" provides a comprehensive introduction to cross-cultural management, demonstrating how cultural factors influence behavior in the boardroom and the workplace, and examines the skills needed to manage across national borders. The new edition of this bestselling text has been extensively revised and updated to include new material on the knowledge company, risk management, motivation by teamwork, mission statements plus there is greater emphasis on the role of technology, the work of Trompenaars and a new chapter on strategy. The numerous examples included in the book are drawn from a wide variety of sources and are truly international, being sourced from the US, Europe and Southeast Asia. By demonstrating the practical applications of theoretical issues, this text helps managers and management students gain a thorough understanding of cross-cultural management.