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Better Business by Phone. A Guide to Effective Telebusiness Management.
・ISBN 978-0-333-66909-9 paper GB£ 14.99
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| 著者・編者 | O'Dea, Valerie, |
|---|---|
| 出版社 | (Macmillan, UK) |
| 出版年月 | 1998 |
| ページ数 | 234 pp. |
| 言語 | ENG |
| ニュース番号 | ＜440-526＞ |
解説
Aims to show marketing managers and telesales/marketing practitioners how to improve their company's performance through effective use of the telephone and introduce, manage and perform telebusiness. The author includes various aspects of marketing, people management issues, such as teamwork motivation and recruitment, in addition to the information technology resources required for this function.