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Quantitative Analysis in Marketing Management. マーケティング・マネジメントにおける数量分析
・ISBN 978-0-471-96430-8 paper US$ 96.95
￥22,715.- (税込) ※（※）価格はご注文時の参考価格となります。
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★★★
・ISBN 978-0-471-96339-4 hard US$ 72.00
￥16,869.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Moutinho, Luiz / Goode, M. / Davies, F., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 1998 |
| ページ数 | 331 pp. |
| 言語 | ENG |
| ニュース番号 | ＜440-525＞ |
解説
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.