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Name: Customer Visits. Building a Better Market Focus. 2nd ed.
Author: McQuarrie, Edward F.
ISBN: 978-0-7619-0883-8

Customer Visits. Building a Better Market Focus. 2nd ed.

・ISBN 978-0-7619-0883-8 cloth

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・ISBN 978-0-7619-0884-5 paper

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著者・編者	McQuarrie, Edward F.,
出版社	(Sage, US)
出版年月	1998
ページ数	272 pp.
言語	ENG
ニュース番号	＜440-524＞

解説

The Second Edition of Customer Visits offers a complete guide to all aspects of planning and executing a programme of visits to customers by individual managers and cross-functional teams.

Features new to this edition include: expanded coverage of ad hoc results; more examples of good and bad procedures; expanded section on how to analyze visit data; expanded coverage of kinds of questions to be asked of customers; and better integration with other market research tools. Customer Visits offers a wealth of specific advice, and shows how customer visits can assist new product development and the improvement of customer satisfaction.