株式会社極東書店トップ＞商品一覧＞ Marketing: Creating Value for Customers. 2nd ed.

商品詳細

Name: Marketing: Creating Value for Customers. 2nd ed.
Author: Churchill, Gilbert A. Jr. / Peter, J. P.
ISBN: 978-0-07-115225-9

Marketing: Creating Value for Customers. 2nd ed.

・ISBN 978-0-07-115225-9 paper Int'l ed.

お気に入り ★★★

お問い合わせ

著者・編者	Churchill, Gilbert A. Jr. / Peter, J. P.,
出版社	(McGraw-Hill, SI)
出版年月	1998
ページ数	630 pp.
言語	ENG
ニュース番号	＜440-521＞

解説

Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least three marketing instructors to ensure quality.