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商品詳細

Name: Chinese Business. Challenges in the 21st Century.
Author: Yau, Oliver / Steel, H. C.
ISBN: 978-0-471-24863-7

Chinese Business. Challenges in the 21st Century. 中国企業―２１世紀における挑戦

・ISBN 978-0-471-24863-7 cloth

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著者・編者	Yau, Oliver / Steel, H. C.,
出版社	(Wiley, US)
出版年月	1998
ページ数	300 pp.
言語	ENG
ニュース番号	＜440-483＞

解説

China has attracted many businesses and investors since it started its open market policy. This book explores the business environment, marketing and management perspectives which managers have to deal with when they work in China. It outlines how managers need to understand the management techniques and issues they face in China. This book covers topics from political, cultural and legal, to consumer behaviour and retail market in China.