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Name: Resonant Corporations. Aligning Products, Customers, and Competencies for Survival and Growth.
Author: van der Erve, Marc
ISBN: 978-0-07-067037-2

Resonant Corporations. Aligning Products, Customers, and Competencies for Survival and Growth.

・ISBN 978-0-07-067037-2 cloth

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著者・編者	van der Erve, Marc,
出版社	(McGraw-Hill, US)
出版年月	1998
ページ数	160 pp.
言語	ENG
ニュース番号	＜440-482＞

解説

Various scientific theories, including Darwinism and Evolution, are brought together in this text to illuminate and ullustrate the author's theory of business development and growth. Multinational organizations are searched for "traces" of growth in business in order to teach companies how to survive in today's harsh economic climate. Mobilizing the hidden knowledge and energy found inside and outside the corporations, the author focused on resonant characteristics that work together and reinforce one another. Marc van der Erve has been an advisor to such companies as Roche Pharma, KPMG Management Consultants, PTT Telecom, and the European Free Trade Association.