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Children as Consumers. A Psychological Analysis of the Young People's Market.
・ISBN 978-0-415-18534-9 hard GB£ 50.00
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・ISBN 978-0-415-18535-6 paper GB£ 50.99
￥16,153.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
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★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-13019-3
| 著者・編者 | Gunter, Barrie / Furnham, A., |
|---|---|
| シリーズ | International Series in Social Psychology |
| 出版社 | (Routledge, UK) |
| 出版年月 | 1998 |
| ページ数 | 224 pp. |
| 言語 | ENG |
| ニュース番号 | ＜440-1436＞ |
解説
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.