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Name: Marketing.
Author: Lancaster, Geoff / Reynolds, P.
ISBN: 978-0-333-65847-5

Marketing.

・ISBN 978-0-333-65847-5 paper

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著者・編者	Lancaster, Geoff / Reynolds, P.,
シリーズ	Business Masters
出版社	(Macmillan, UK)
出版年月	1998
ページ数	240 pp.
言語	ENG
ニュース番号	＜439-L025＞

解説

This introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures.