株式会社極東書店トップ ＞ 商品一覧 ＞ The Grocers : The Rise and Rise of the Supermarket Chains.
商品詳細
解説
An in-depth examination of the rise of the major supermarkets. The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationalization and customer service.