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Name: How to Manage Your Global Reputation. A Guide to the Dynamics of International Public Relations.
Author: Morley, Michael
ISBN: 978-0-333-66061-4

How to Manage Your Global Reputation. A Guide to the Dynamics of International Public Relations.

・ISBN 978-0-333-66061-4 hard

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著者・編者	Morley, Michael,
出版社	(Macmillan, UK)
出版年月	1998
ページ数	172 pp.
言語	ENG
ニュース番号	＜439-507＞

解説

This text discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. The book examines the strategies and programmes of some of the world's prominent organizations, the barriers to international public relations, international media, and how to develop a global voice.