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Name: Casebook on General Management in Asia Pacific.
Author: Turpin, Dominique / Shen, X. (eds.)
ISBN: 978-0-333-71791-2

Casebook on General Management in Asia Pacific. アジア太平洋地域における全般経営層の事例

・ISBN 978-0-333-71791-2 hard

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・ISBN 978-0-333-71792-9 paper

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著者・編者	Turpin, Dominique / Shen, X. (eds.),
出版社	(Macmillan, UK)
出版年月	1999
ページ数	602 pp.
言語	ENG
ニュース番号	＜439-478＞

解説

This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.