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Global Competitive Strategies in the New World Economy : Multilateralism, Regionalization and the Transnational Firm. 新世界経済におけるグローバルな競争戦略 －多角主義、リージョナル化、多国籍企業－
・ISBN 978-1-85898-136-9 hard GB£ 135.00
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| 著者・編者 | Mirza, Hafiz (ed.), |
|---|---|
| シリーズ | New Horizons in International Business |
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 1998 |
| ページ数 | 338 pp. |
| 言語 | ENG |
| ニュース番号 | ＜438-237 452-262＞ |
解説
The primary focus of this book is on the strategy of transnational firms, particularly those from East Asia, in the geographical regions of Europe, North America and Asia, including the European Union, the North American Free Trade Agreement and the ASEAN Free Trade Area. The contributors discuss protectionism and trade agreements, strategic alliances, competitiveness and investment strategy towards Eastern European states and compare business strategies in the triad region. The distinguished contributors are from industry, academia and international organizations and have first-rate, detailed knowledge of the issues raised. Their approach is policy-oriented and they use case studies of Toshiba, Toyota, Samsung and the Notebook PC Consortium to illustrate the investment strategies of East Asian firms.
This book will offer insights to scholars and students seeking to understand East Asian and European firms, the topics of globalisation and regionalisation. It will also appeal to policymakers wishing to influence and understand the strategies of transnational firms.