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Exploring the cultural grounding of psychological theory, this work focuses on conceptions of interpersonal morality. It offers a theoretical framework intended not only to expand current conceptions of the possible forms interpersonal morality may take, but also to elucidate previously unrecognized elements in the interpersonal orientations of some American and other Western populations. In addition, it examines implications of this diversity for closely related areas of psychological functioning, such as interpersonal motivation, close relationships, attachment and social adaptation.