株式会社極東書店トップ ＞ 商品一覧 ＞ Tourism Marketing.
商品詳細
解説
An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.