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The Management and Marketing of Services. 2nd ed.
・ISBN 978-0-7506-3594-3 paper US$ 73.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-136-38646-6
| 著者・編者 | Mudie, Peter / Cottam, A., |
|---|---|
| 出版社 | (Butterworth-Heinemann, UK) |
| 出版年月 | 1998 |
| ページ数 | 320 pp. |
| 言語 | ENG |
| ニュース番号 | ＜436-464＞ |
解説
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.