商品詳細

This volume develops simple, practical tools and concepts for business students, as well as practising managers. In addition to the essentials of managerial economics, the book presents links to other managerial functions, including accounting, finance, human resource management and marketing. As necessary in globally-integrated markets, the book draws on examples and cases from throughout the world, and considers both consumer and industrial businesses. The 100 practical cases cover topics such as: global software piracy, the Barings' Collapse, Indian tea prices, Dean Witter's poison pill and the management of H.J. Heinz. The book covers modern managerial topics, and includes original analytical frameworks for cost and pricing analysis, as well as new applications, including activity-based costing, brand extensions, takeover tactics and real estate strategy.