株式会社極東書店トップ ＞ 商品一覧 ＞ Media Communication. An Introduction to Theory and Process.
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解説
This text offers an introduction to studying the media, providing wide-ranging coverage of the contexts in which mass media operate, and looking at key issues such as news production, media ownership and control, and audience reception. The book also explores narrative forms and the language of media analysis. Research methods and findings are highlighted in relation to the development of media study and a final chapter assesses rival claims for the Net and virtual reality.