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Understanding Green Consumer Behaviour : A Qualitative, Cognitive Approach. グリーンな顧客行動を理解する
・ISBN 978-0-415-15732-2 1997 hard GB£ 260.00
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・ISBN 978-0-415-31619-4 2003 paper GB£ 62.99
￥19,955.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-44403-0
| 著者・編者 | Wagner, Sigmund A., |
|---|---|
| シリーズ | Consumer Research and Policy Series |
| 出版社 | (Routledge, UK) |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜435-500＞ |
解説
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as:
- How do consumers develop 'meaning' regarding green products?
- How are such processes subconsciously structured by certain activities of the mind?
- How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life?
Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the book's interdisciplinary framework allows the author to develop an understanding of the entire cognitive process. Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.