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Name: Essentials of Services Marketing.
Author: Hoffman, K. Douglas / Bateson, J. E. G.
ISBN: 978-0-03-015217-7

Essentials of Services Marketing. サービス・マーケティング

・ISBN 978-0-03-015217-7 hard

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著者・編者	Hoffman, K. Douglas / Bateson, J. E. G.,
出版社	(Dryden Pr., US)
出版年月	1997
ページ数	505 pp.
言語	ENG
ニュース番号	＜435-497＞

解説

Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues. It introduces the reader to the field of service marketing, as well as acquainting them with specific customer service issues.